The new console competition between Microsoft (MS) and Sony has risen. The two companies began a scuffle for control of the huge console game market as they began pre-booking for new consoles. Microsoft and Sony will release their new consoles Xbox series X and PlayStation 5 on November 10 and 12. It is the first time in seven years that the two companies are releasing new consoles, PlayStation 4 and Xbox One.
The previous models, PlayStation 4 and Xbox One, saw their performance increase fall short of expectations. However, the newly introduced PlayStation 5 and Xbox series X are considered to have improved performance enough to enjoy smooth games even at 4K resolution.
In addition, Sony, which has adopted a strategy of attracting the attention of console users as a traditional way to strengthen its exclusive lineup. Meanwhile Microsoft is putting strength on console rental service called Xbox All Access, along with subscription game service, GamePass. The competition between two companies are now heating for its market.
Normally, pre-booking serves as a barometer to determine the market's interest in the product before launch. This is also why all companies, regardless of sector, make great efforts to supply and demand pre-bookings, sales outlets and supplies.
Sony began pre-booking PlayStation 5 on the 18th for global primary retailers such as Korea, the U.S., Japan, and Europe. The game industry also commented that Sony, which was slightly behind Microsoft's schedule for price and pre-booking, has started to take the lead by making reservations faster than expected.
The pre-booking of PlayStation 5 was conducted in a hotter atmosphere than expected. In all countries where reservations have been made, supplies have run out while reservations have been made. As soon as pre-booking began in Korea, pre-bookings were sold out, and console users could see how much interest they had in PlayStation 5.
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